Skip to main content

Zavvi

Imagine your are the managing team of a big company and that you find yourself will a little spare dosh. You look around for what you can do with it and suddenly realise that, Richard Branson, the owner of your company is keen to get rid of it because, like its competitors, it is in trouble and is losing money.

So you decide to buy Virgin Megastore.

And because you have been working there for a while and you obviously know what a bad brand it is, that people don't like and don't recognise very well, you decide to rebrand the chain of shops with a new snazzy name that you are sure will work wonderfully: Zavvi...

I am speechless!
Labels:

Comments

  1. Boz11/20/2007 9:00 am

    That is a bit pants, really, isn't it? Oh dear. And a bit pointless. Oh dear...

    ReplyDelete
  2. zefrog11/20/2007 9:56 am

    I hope you are talking about the rebranding, not my post...

    ;O)

    ReplyDelete
  3. Anonymous11/22/2007 8:45 am

    Maybe it was a term of the buy-out that the name be changed.

    ReplyDelete
  4. zefrog11/22/2007 10:59 am

    Quite possibly but Zavvi is still a shite name...

    ReplyDelete
  5. Stephen Pendred11/23/2007 10:51 pm

    It is an awful name and particularly memorable, 'i'm just nipping down Zavvi to get a DVD' just doesn't work!

    ReplyDelete

Post a Comment

Please leave your comment here. Note that comments are moderated and only those in French or in English will be published. Thank you for taking the time to read this blog and to leave a thought.

Popular posts from this blog

A Short History of the Elephant and Castle and Its Name

Last night I attended a lecture by local historian Stephen Humphrey who discussed the general history of the Elephant & Castle, focussing more particularly on what he called its heyday (between 1850 and 1940). This is part of a week-long art project ( The Elephant Project ) hosted in an empty unit on the first floor of the infamous shopping centre, aiming to chart some of the changes currently happening to the area. When an historian starts talking about the Elephant and Castle, there is one subject he can not possibly avoid, even if he wanted to. Indeed my unsuspecting announcement on Facebook that I was attending such talk prompted a few people to ask the dreaded question: Where does the name of the area come from, for realz? Panoramic view of the Elephant and Castle around 1960/61. Those of us less badly informed than the rest have long discarded the theory that the name comes from the linguistic deformation of "Infanta de Castille", a name which would have become at
19 comments
Read more

Review: Park Avenue Cat @ Arts Theatre

As we are steadily reminded throughout the hour and half hour of Park Avenue Cat , the new play by Frank Strausser, which had its "world premiere" this week-end at the Arts Theatre, time is money. Most of the play takes place in the office of a posh LA therapist who charges $200 per hour. So, having sat through the play, I am wondering why the author spent time writing it, why a production team spent time putting it up and why I and any audience member are asked to spent time (and money) watching it. The play, said to be "a triangle with four corners" (!), brings together a therapist (Tessa Peake-Jones), who is probably not enjoying her job all that much), Lily (Josefina Gabrielle - the eponymous Parc Avenue cat) as well as Philip (Gray O'Brien - aka Tony Gordon in Coronation Street) and Dorian (Daniel Weyman), Lily's lovers. In an interview on the play's dedicated website, Strausser (who was in the audience) explains that he thinks comedy comes out of a
12 comments
Read more

pink sauce | life, with a pink seasoning

As of tonight, my blog Aimless Ramblings of Zefrog , that "place where I can vent my frustration, express ideas and generally open my big gob without bothering too many people" which will be 6 in a couple of months, becomes Pink Sauce . While the URLs zefrog.blogspot.com and www.zefrog.eu are still valid to access this page, the main URL now becomes www.pinksauce.co.uk. There is a vague plan to create a proper website for www.zefrog.eu to which the blog would be linked. Why Pink Sauce , you may ask. It is both simple and complicated. For several years, I have grown out of love for the name of the blog. It felt a bit cumbersome and clumsy. That said, I never really looked into changing it, seriously. Tonight, for dinner, I had pasta with a special pink sauce of my concoction ; single cream and ketchup. I know most people while feel nauseous at the very though of the mixture but trust me, it's gorgeous. Don't knock it till you've tried it. After having had my platte
4 comments
Read more